Joey O'Connor has been playing golf since 1973 and has been a professional in the golf industry for 20+ years. He is a player, an instructor, a writer, and is the current editor of Golf Club Business - an online publication catering to the golf industry.

He has been a technical representative for various golf manufacturers and organizations including, Goldwin Golf and Golf Digest Sports Marketing handling demo days for Titleist, Mizuno, and Ram Golf.

Joey was also the Head Golf Professional of Custom Club Golf based out of Lexington, North Carolina and then he was the owner of their Winston-Salem, North Carolina location.

Joey still tries to play in a few events each year but he has found that his greater talent is the ability to help others become better players by helping them with their swing and course management skills as well as building them the proper golf equipment that matches their personal characteristics and playing skills. Joey has helped everyone from jr golfers all the way to pro tour players.

Joey oversees and has his hands on every single part of!

Learn more about Joey and all of his golf services at

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